Best Marketing & Digital Innovation

This award recognises the retail tenant that has executed the most impactful marketing and/or digital campaign, effectively promoting their store at the V&A Waterfront. Successful strategies may include compelling content creation, influencer collaborations, interactive campaigns, user-generated content, website launches or relaunches, e-commerce, and effective use of storytelling and visual elements to convey brand messages.

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Eligibility

To be eligible for this award, entrants must meet the following criteria:

• You have implemented a marketing campaign specifically targeting V&A Waterfront customers.
• You have used innovative and impactful tactics (including digital platforms such as social media, websites, apps, or e-commerce initiatives) to enhance brand presence and customer engagement.
• You have demonstrated creativity, innovation, and strategic planning in the execution of your campaign.
• You can provide evidence of campaign effectiveness, including measurable results and values.

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Entry Criteria

1. Implemented innovative and impactful marketing / digital campaigns, tactics or strategies specifically targeting customers at the V&A Waterfront.
2. Demonstrated creativity, innovation, and strategic planning in campaign execution.
3. Provided evidence of campaign effectiveness, including measurable results.