Best Activation
Self-nomination
This award acknowledges the retail tenant (both centre court and in-store) that has executed the most impactful and engaging activation or event within the V&A Waterfront precinct.
Eligibility
To be eligible for this award, retail tenants must have organised and executed an activation or event that drew significant attention, engagement, and positive feedback from visitors to the V&A Waterfront. Successful activations may include pop-up shops, experiential marketing campaigns, live performances, promo court activations, brand activations, interactive installations, or other engaging activities that captivated and delighted visitors.
The recipient of this award will be chosen based on the creativity, innovation, and effectiveness of their activation or event.
Entry Criteria
- Creativity & innovation of the activation or event.
- Effectiveness of activation/event.
- Provide evidence that the activation/event drew significant attention, engagement and positive feedback from V&A visitors.