Inspired by Cape Town, Designed for the Planet
Sealand Gear was born in 2015 from the adventures of two surfers, a dog, and a Cruiser chasing waves across South Africa. That love of the outdoors grew into a purpose-driven lifestyle brand rooted in environmental stewardship and community.
The Sealand Campus is nestled somewhere in the folds of Table Mountain, a short drive from Hout Bay Beach. Here, functional design meets bold action, and a team of wave riders, hikers, and adventure seekers create gear that balances style, durability, and sustainability.
Every bag and apparel item is handmade from waste or ethically-sourced materials. These are paired with high-quality hardware, conscious design, and expert craftsmanship to create products built to last a lifetime. Sturdy, weather-resistant and versatile, Sealand Gear’s pieces are made for land, sea, and everything in between.
From saving over 105 tonnes of toxic material from landfill to supporting environmental and social initiatives, Sealand’s mission remains simple: put the planet and its people first, one product at a time.
Turning Waste into Worth
Sealand is deeply committed to upcycling and reducing environmental impact. When a key recycling partner shifted away from accepting their types of textile offcuts, they collaborated with local organisations (like Injongo Educare Centre, Wastecrete, and Steenberg High School) to repurpose these materials into new products and art.
Inside their offices, the same values apply. Partnering with Plant The Seed, Sealand has implemented comprehensive recycling systems, successfully diverting nearly 90% of office waste (over 540kg) in 2023 alone.
We strive to craft high-quality products whilst minimising our environmental impact by turning waste destined for landfill into valuable and durable products.
The Sealand Gear Team
Five Ways Sealand Gear Protects the Planet
- Hand-making gear from waste and responsibly sourced materials.
- Saving over 105 tons of toxic material from landfill.
- Partnering with local communities to repurpose textile offcuts.
- Diverting 89.9% of office waste through recycling initiatives.
- Supporting environmental projects through the Protect Our Paths Foundation.
Purpose with Every Product
From a surf trip dream to a certified B Corp, Sealand’s journey is proof that innovation, creativity, and responsibility can redefine the gear and apparel industry. Each bag, jacket, or accessory carries a story (one of craftsmanship, environmental care, and community empowerment) designed to last a lifetime while protecting the places we love and the planet we call home.
