A Celebration of African Creativity
AAFRICAA is a dynamic emporium in the heart of the V&A Waterfront, proudly showcasing the finest in contemporary African design. From fashion and jewellery to accessories and homeware, every item on their shelves reflects the depth and diversity of our continent’s creativity.
More than just a retail space, AAFRICAA is an invitation to journey through the stories, textures, and colours of Africa. Each piece is carefully selected not only for its beauty but for the meaning and makers behind it, highlighting the intersection of heritage and innovation.
With awards for Best Visual Merchandising, Best Store Manager, and Retail Service Star at the 2024 V&A Neighbourhood Awards, AAFRICAA is a love letter to the continent’s vast and deep well of craft and design. Their store is a living testament to what retail can be when guided by purpose.
At AAFRICAA, the retail experience is reimagined, a portal to the best of African creativity where storytelling, community, and cultural celebration converge under one roof.
Crafted by Care
At the core of AAFRICAA is a deep commitment to sustainability and social impact. The story that each item tells goes beyond artistry, a reflection of ethical production and conscious sourcing. By prioritising environmentally friendly methods and championing local artisans, AAFRICAA ensures that every purchase supports both planet and people.
Their collaborative spirit runs deep. By co-creating with makers and communities across the continent, AAFRICAA offers one-of-a-kind pieces that speak to a shared African identity. This ongoing dialogue between store and source builds a network of mutual respect, creativity, and care.
At AAFRICAA, we invite you to explore and become part of this vibrant journey, where creativity and community intertwine to tell powerful stories.
The AAFRICAA Team
Five of the Many Materials You’ll Find at AAFRICA
- Handwoven textiles – showcasing traditional weaving techniques from across the continent
- Beads – used in modern accessories that reflect centuries-old traditions
- Wood – sustainably sourced and carved into statement homeware and décor
- Leather – shaped into bags and accessories with bold, one-of-a-kind flair
- Ceramics – crafted with care to bring everyday rituals to life through African design
A Space That Shines Bright
AAFRICAA is more than an award-winning store. It’s a beacon of African brilliance. Through their dedication to storytelling, sustainability, and standout service, they offer a shopping experience that is personal and proudly pan-African. Their many accolades are well-earned, and their journey is just getting started.
