A Lens into the Wild
Founded by Adam Rabinowitz and Brigid Prinsloo, Rabinowitz Photography brings the wild into view through fine art photography. Their work is rooted in a belief that art can connect people to nature in a deeply emotional way.
For Adam, who has felt a bond with the wild since childhood, photography was not a career path but a calling. Each image produced by Rabinowitz Photography carries both technical excellence and emotional weight. These are not just moments captured but intimate windows into the awe of nature.
Since launching in 2018, the brand has become known not only for powerful wildlife photography, but for a meticulous attention to detail. Every print is edited, colour-graded, and framed in-house using high-quality, natural materials. The result is work that feels timeless and heirloom-worthy.
Their storytelling-first approach transforms the shopping experience. Visitors spend time immersed in the world behind each image, guided by passionate ambassadors of the wild. For many, it is a way of experiencing Africa’s beauty without having stepped foot on safari.
A Quiet Commitment
At the heart of Rabinowitz Photography is a belief in preserving the wild landscapes that inspire their work. The team operates on a build-to-order model to reduce waste, and every piece is printed and framed locally using reclaimed or responsibly harvested African hardwoods.
Their collaboration with conservation organisations, like African Parks, turns each artwork into a vessel for impact. Hanging one of their pieces does more than decorate a wall. It invites dialogue, raises awareness, and extends the life of the moment it captures.
Sustainability isn’t a campaign. It’s a quiet commitment woven into everything we do.
The Rabinowitz Photography Team
Materials That Matter
- Locally printed photographs — All images are printed in-house to ensure colour accuracy and quality control.
- Reclaimed African hardwoods — Frames are made using natural materials sourced responsibly.
- Build-to-order process — Orders are made specifically to customer demand to minimise excess and waste.
- In-house colour grading — Each image is adjusted with obsessive attention to detail before printing.
- Collaborative conservation messaging — Through partnerships with NGOs, each piece becomes part of a broader environmental story.
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Timeless Art, Thoughtfully Made
Rabinowitz Photography transforms wildlife moments into enduring works of art that stir the soul and spark conversation. With deep respect for nature, a devotion to detail, and a sustainable approach at every step, their work captures far more than a photograph. It captures a purpose.
