Excellence in Every Aisle
Woolworths at the V&A Waterfront represents the very best of what the brand has come to stand for across Southern Africa: quality, innovation, and a commitment to doing business the right way. It’s a place where customers experience the full spectrum of Woolworths’ signature offerings, from fresh produce and gourmet groceries to fashion, homeware, and lifestyle essentials.
Whether you're picking up imported preserves, selecting the freshest seasonal produce, or choosing a beautiful new set of bed linen, the store’s attention to detail is evident in every department. The shopping experience is made even better by a team that puts people first, delivering warm, responsive service that makes every visit memorable. No wonder they’re the People’s Choice!
At Woolworths, values aren’t just posted on a wall. They shape every interaction. From customer experience to team culture, Woolworths lives by its principles of integrity, collaboration, and care.
Their Waterfront store is more than a retail destination. It’s a reflection of a larger mission: to serve, to lead, and to make a lasting difference.
The Good Business Journey
Woolworths has built sustainability into the heart of its operations. Since launching its Good Business Journey in 2007, the company has tackled key issues across eight focus areas.
These efforts go beyond compliance and into transformation, from sustainable farming practices to initiatives that improve health, wellness, and community wellbeing. Woolworths continues to raise the bar for what it means to be a responsible business in South Africa and beyond.
At Woolworths we take our business values seriously. They aren’t just words in an annual report - they are the foundation of our business.
Woolworths
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8 Focus Areas in the Good Business Journey
- Energy – Investing in clean energy and efficiency
- Water – Reducing water use and improving management
- Waste – Minimising landfill waste through recycling and innovation
- Sustainable Farming – Supporting responsible agricultural practices
- Ethical Sourcing – Ensuring fairness and transparency in supply chains
- Transformation – Driving equity and inclusion across the business
- Social Development – Contributing to positive change in communities
- Health and Wellness – Promoting better living through product and education
A Standard That Sets the Bar
Woolworths continues to redefine what customers expect from a retail experience. Grounded in strong values and guided by purpose, they remain a leader in quality, service, and sustainability. Whether through their Good Business Journey or everyday excellence in-store, Woolworths is making good on its promise to be a brand that serves and inspires.
