This award honours the retail tenant with the most visually appealing and effective store displays.
Eligibility
To be eligible for this award, entrants must meet the following criteria:
- You have demonstrated outstanding visual merchandising practices within your store.
- You have showcased creativity, innovation, and brand consistency in your displays.
- You can provide evidence of the positive impact of visual merchandising on customer engagement and sales.
- Your visual merchandising is aligned with V&A Waterfront branding and values
Entry Criteria
- Creativity and Innovation: Showcase unique and eye-catching display techniques that effectively showcase products and captivate customers.
- Brand Consistency: Demonstrate how visual merchandising aligns with the brand identity and messaging of the store and the V&A Waterfront.
- Impact on Customer Engagement: Provide evidence of increased customer engagement, dwell time, or sales attributed to visual merchandising efforts.